Conversion Rates

4 Tips for Getting the Voice and Tone in Your Email Newsletters Just Right

In this age of social media, there has been a definite shift in art of communication, where messages are now short and fast coming in from a multiple number of available platforms. As one of these channels, it doesn’t seem unreasonable to believe that email is losing popularity as a method of ... Continue reading

Tags:  Conversion Rates,  Email Content

The Potential of Email Marketing: The Analytics of its Success

Studies have shown that email marketing is the second most effective channel for customer acquisition. Not engaging in direct email marketing means your business may be missing out on maximising on your market share. Any company or business can start an email campaign and expect results in the form ... Continue reading

Tags:  Conversion Rates,  Email Content

5 Most Effective Words in Email Subject Lines

One of the most important things people lack in this day and age is time. As a business, thinking about this in your communication with your clients can make or break the communication. Translating this through emails, and email marketing, it means people can be very quick to ignore and delete an em... Continue reading

Tags:  Conversion Rates

6 Email Marketing Mistakes That Result in Low Click-through Rates

If you regularly use email marketing to promote your business, you may be alienating some of your current subscribers and potential new customers due to common email errors. Making these errors in your emails can damage the professional reputation of your business and result in low click-through rat... Continue reading

Tags:  Conversion Rates

Quick Tips to Improve Your Email Marketing Subject Lines

When you are sending out emails to potential customers, the first thing that anyone sees is the subject line. The subject line is crucial, because you need to convince people to open up the email and read it with just a few characters. Most people will default to not opening an email, especially if ... READ MORE

Tags:  Conversion Rates,  Email Content

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