Email sending Tips

4 Tips for Getting the Voice and Tone in Your Email Newsletters Just Right

In this age of social media, there has been a definite shift in art of communication, where messages are now short and fast coming in from a multiple number of available platforms. As one of these channels, it doesn’t seem unreasonable to believe that email is losing popularity as a method of ... Continue reading

Tags:  Conversion Rates,  Email Content

6 Email Marketing Mistakes That Result in Low Click-through Rates

If you regularly use email marketing to promote your business, you may be alienating some of your current subscribers and potential new customers due to common email errors. Making these errors in your emails can damage the professional reputation of your business and result in low click-through rat... Continue reading

Tags:  Conversion Rates

7 Tips to Make Your Email Marketing More Mobile-Friendly

Mobile marketing has become so pervasive in digital marketing that a huge chunk of digital ad dollars are now being spent on mobile ads. eMarketer predicts that 38% of total digital ad spending will be spent on mobile ads in 2015 and will pass the 50% mark by 2017. Bearing this in mind, it is import... READ MORE

Tags:  Email Content

Quick Tips to Improve Your Email Marketing Subject Lines

When you are sending out emails to potential customers, the first thing that anyone sees is the subject line. The subject line is crucial, because you need to convince people to open up the email and read it with just a few characters. Most people will default to not opening an email, especially if ... READ MORE

Tags:  Conversion Rates,  Email Content

How Spam Filters Work

As you begin email marketing campaigns, it's inevitable that you'll eventually run into issues with spam filters preventing your emails from being delivered. Industry statistics show that about 20% of all email marketing campaign emails end up getting lost to spam filters. Even with permission-based... READ MORE

Tags:  Anti Spam

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