Email Analytics

The Potential of Email Marketing: The Analytics of its Success

Studies have shown that email marketing is the second most effective channel for customer acquisition. Not engaging in direct email marketing means your business may be missing out on maximising on your market share. Any company or business can start an email campaign and expect results in the form ... Continue reading

Tags:  Conversion Rates,  Email Content

Measure the Success of your Email Marketing Using Analytics

Email marketing is one of the most effective forms of online marketing. According to a study done by ExactTarget, 77% of consumers prefer receiving permission-based email marketing to other types of online marketing. Another digital marketing study found that about 44% of email recipients make at le... READ MORE

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