When you are sending out emails to potential customers, the first thing that anyone sees is the subject line. The subject line is crucial, because you need to convince people to open up the email and read it with just a few characters. Most people will default to not opening an email, especially if they don't know the sender, so you need to make sure you craft the perfect subject line to get some reads. In this article, we will discuss some important tips to help you write great subject lines.

Be Human

The best way to connect with potential readers is to make your subject line as personal as possible. Try your best to make it sound like you targeted the reader individually, even if you are using mass mailing tools. Include the person's name in the subject line if you can. On top of that, the subject line should be a clear, frank description of the subject of the email. If you use language that is overly complex, nobody will bother to read the email: you will appear pretentious or arrogant. Making a false promise about the contents of the email is even worse. To be specific, don't exaggerate claims, overstate the potential impact of the email, or put information in the subject line that directly contradicts information in the body of the email. You can put a positive spin on your message to make it more appealing, but trying to distort the message is counterproductive. If your message is good enough, it should not need any distortions in order to win people over. So make your messages clear, honest, and personal. That is the best way to connect with people in person, and the same principles apply to email subject lines.

Be Targeted

One of the most important skills to develop for writing in general and subject lines in particular is distilling a message down to its most important points. Find out what it is about your email that your potential readers will value most, and turn that into a subject line. Find out what specific message in your email is the thing that will be most interesting and valuable to a reader, and condense that. One crucial point is that it is important to put yourself in the reader's shoes. Think about what is important to them, not what is important to you. The reader wants a reason to open your email instead of ignoring it. What is the value that you believe you can add for them? How does this email explain that value to them? Distill the part of the email that is the most important thing for your reader to know, and then use the subject line as a teaser for that information. The subject line is the email equivalent of your opportunity to make a good first impression, so make your message clear and valuable.

Use Automated Tools

There is a wealth of automatic emailing tools that can make your job much easier. These tools can give you a great deal of control over how you can divide up your audience into groups depending on their engagement with you. Making your emails conditional on what the recipient has done so far is very useful for targeting, and you can tailor your subject line to the interest level and engagement of the person getting each email. Remember, the more targeted and focused the EDM campaign is on the individual customer's interest level and needs, the better it will be received. Use these tools to customise every email and subject line. This is a great way to manage the life cycle of your leads. All it takes is some initial setup to create messages that go out to different groups of customers based on their actions. The potential for more personalised and more targeted messages is significant. As we have already seen, more targeted is always better. You can make your emails much more valuable to the recipients, and therefore more likely to be opened, the more specific you can make the content.

If you keep these tips in mind, you will succeed in increasing your open and response rates. The examples are just there to guide you- rather than taking them literally, think about the thought process behind each one. The subject line needs to convince the reader to take the time out of their busy day to read your email. The best way to do that is to show them that you care about them and about how your message can benefit them. If you demonstrate an awareness of what the recipient values and a capability to provide that, then you have taken the first step towards building a long term relationship with them. That relationship is the key to cultivating leads.