Perhaps you've noticed that your email campaign is not nearly as successful as you hoped it would be, or maybe no one is responding to your emails at all. Perhaps the trouble isn't with your business; instead, it may lie in the time of the day and week that you decide to send your emails out. Sending emails at the right time is pivotal to business success, yet so many companies ignore this component.

Avoid Mondays and Fridays

Just think about how you feel on a Monday morning. You're already unhappy about going back for another week of work and probably don't want to read excessive emails. Other individuals feel the same and will likely just delete the messages. By the time Friday arrives, people just want to get started on their weekend plans. Also, some companies close early on Fridays, so individuals won't see the emails until the following week.

Avoid Weekends Too

Weekends are another poor time to send emails. If you're targeting other businesses, most of them are probably closed, and your emails could likely get deleted when the next work week starts. If your target audience is composed of individual consumers, then they are likely busy engaging in social activities and running errands.

Choose Tuesday, Wednesday and Thursday

Friday to Monday is not the optimal time to send such emails, you have three other days left. People are mostly engaged in business during the middle of the week, and that is when you have the best chance of catching someone's eye. Of course, that does vary by industry and intent.

The Best Time to Send Emails

Not only do you need to pay attention to the day of the week on which you send emails, but you also must look at the time of the day. Traditional opinion has shown that 9 a.m. to 11 a.m. and 1 p.m. to 3 p.m. are the best times. Consider the issue logically. Most people are not on lunch breaks by that time, nor are they racing to finish up tasks by the end of the work day. The best time is considered to be Thursdays from 8 a.m. to 9 a.m. according to WordStream Data.

The Worst Time to Send Emails

WordStream Data shows that the worst time to send emails is Tuesday and Wednesday mornings from 8 a.m. to 10 a.m. That may be due to the fact that companies are extremely busy at that time. Of course, you also don't want to send emails at night in most cases. People are more likely to read them when they are busy during the day as opposed to when they are relaxing at night.

Why the Differences

You may wonder why such differences exist between the traditional view and the data from WordStream. One possible reason is that too many people have followed the traditional viewpoint. As a result, mailboxes have been overloaded with messages during those traditional times, and since they are competing with so many other emails, they may be lost or discarded. It is also possible that the traditional time is just conjectured without aggregating any data.

Not Targeting Your Customers

Of course, there are still some other factors affecting the open rate. Perhaps you are sending your emails at the right time, but you are not targeting your audience. In addition, you need to make sure that your messages are crafted with the needs of your target audience members in mind.

Sending Too Many Emails

The minute that people think you are sending too many emails is the moment that they send your messages directly to their spam folders.

Difficult to Read on Mobile Devices

Some people barely use computers at all to read their emails. As a result, you need to ensure that your messages are mobile-friendly. Also, people tend to check their emails on phones more often than on their computers.

Boring Subject Line

You need to make sure you have encouraged people to read your message, and you increase the chances with an engaging subject line.

Knowing when to send out your emails and how to craft them are very important parts of creating a more suitable marketing campaign that speaks to the needs of your customers.

Resources:

Marrs. M. (2014). Perfect Timing: The Very Best Time to Send Email Newsletters. Retrieved from http://www.wordstream.com/blog/ws/2014/09/04/best-time-to-send-email-campaign