In this age of technology, everyone is connected via the Internet. Gone are the days when we depended on snail mail for communication, especially when it comes to an invitation for a special event.

When you are looking for an inexpensive and attractive way to capture your guests' attention, an effective email invitation can do wonders. There's no need to worry about postage, your delivery will be immediate, and you have countless options when you are ready to choose a design. Consider the following tips when you are preparing your invites.

Target Your Audience

The first step in creating an effective event email campaign is to narrow your focus. If you are holding a function in Sydney, you should segment your list of invites and target people who are in that locale. This is the most effective way to keep the open, click-through, and response rates high. When your energy is devoted to those who are most likely to respond, your subscribers will be steadfast.

Remember the Essentials

Don't leave your guests in the dark or make them have to guess about any of the particulars concerning your event. Be sure to include all of the details, such as the time, date, and location. Provide directions to your venue and information about transportation. If there is a dress code, inform your guests. Don't forget to include any deadlines for registration. Your invite should be written clearly and be specific. Keep it simple and to the point. As an added feature, include a link to the recipient's online calendar. When it is simple to save the date, your guest is more likely to attend.

Showcase Your Event

Your event email invitation needs to grab everyone's attention from the start. Use attractive imagery and a font that it is easy to read. Inform your attendees about what they will do and see at your event, including any potential benefits from attending. You need a hook that will make your event irresistible. It should be clearly stated, concise, and prominent. Don't forget to get up close and personal. You need to build connections with your attendees and make them feel as if their attendance is appreciated. Open each invitation with a personal greeting. Create an invite that is warm and welcoming. You'll find that potential attendees are more likely to make your event a priority.

Catch your guests' attention with an invitation like this

Create an Attractive Design

Your event invite needs to look good. It should be colorful and use appealing graphics, whether you have photos or illustrations. Choice of colors, wording, and placement of your design should come together to create an invite that will draw your attendees in. You'll find a variety of platforms that are available to provide you with templates for email event invitations, such as Smilebox, Paperless Post, and Zazzle are only a few examples of sites that can provide you with templates that make the entire process easy with the touch of a button.

Close with a Call To Action

You need to close your invite with a call to action, powerful words that will make your potential guests click that button that confirms attendance. Your button could be as simple as the words, "Sign me up now!" Your call to action button should be bold and easy to see. Place it at the bottom of your invite. As your potential guests scroll down their email, it will be the last thing they see. Add the convenience of a button and you make it easy for your guests to say yes.

A good example of an email invitation with a Call To Action


You're on the campaign trail and you want to see an overwhelming response after you send out your email invitations.

Be clear about your vision for your event before you even get started. Review your options as you consider the multitude of templates that are at the ready to make your invitations look polished and captivating. Take your time as you complete your design. Get straight to the point and include all pertinent information, trimming off anything unnecessary. Close with a call to action that will bring attendees in droves to your special event.

With time, patience, and savvy, you will reap the rewards for your efforts.