Emailezy Blog

Measure the Success of your Email Marketing Using Analytics

Email marketing is one of the most effective forms of online marketing. According to a study done by ExactTarget, 77% of consumers prefer receiving permission-based email marketing to other types of online marketing. Another digital marketing study found that about 44% of email recipients make at le... READ MORE

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The 6 Most Important Things in Email Marketing in 2015

As 2015 goes into full swing, marketers are highly focused on executing the marketing strategies and campaigns that they implemented for the year. As a great deal of emphasis has been placed on social media marketing, there has been a great deal of discussion centered on determining the future of em... READ MORE

Tags:  Conversion Rates,  Email Lists

How Spam Filters Work

As you begin email marketing campaigns, it's inevitable that you'll eventually run into issues with spam filters preventing your emails from being delivered. Industry statistics show that about 20% of all email marketing campaign emails end up getting lost to spam filters. Even with permission-based... READ MORE

Tags:  Anti Spam

Tips for improving Email Open Rates

Internet marketers, business consultants, and entrepreneurs obsess over optimising email open rates. With the evolution of email direct marketing, it's clear that email isn't dead. It has simply evolved. And it can mean the difference between a thriving business or a limping failure. But what are th... READ MORE

Tags:  Conversion Rates,  Email Content,  Email Lists

What makes an effective email marketing campaign

Email marketing can be an extremely effective tool to help a business grow and remain profitable. However, it is also a double edged sword. Doing things the wrong way can turn potential customers into people who are no longer interested in buying from a company. With this, it is important to keep a ... READ MORE

Tags:  Conversion Rates,  Email Content,  Email Lists

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