Emailezy Blog

5 Most Effective Words in Email Subject Lines

One of the most important things people lack in this day and age is time. As a business, thinking about this in your communication with your clients can make or break the communication. Translating this through emails, and email marketing, it means people can be very quick to ignore and delete an em... Continue reading

Tags:  Conversion Rates

6 Email Marketing Mistakes That Result in Low Click-through Rates

If you regularly use email marketing to promote your business, you may be alienating some of your current subscribers and potential new customers due to common email errors. Making these errors in your emails can damage the professional reputation of your business and result in low click-through rat... Continue reading

Tags:  Conversion Rates

Getting Started on the Right Foot with Email Marketing

Email marketing can be an effective channel to reach your audience. In fact, it is one of the only channels that you can deliver personalised and targeted messages directly to your prospective customers. This alone makes email an essential part of any digital marketing strategy. There are, however,... READ MORE

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7 Tips to Make Your Email Marketing More Mobile-Friendly

Mobile marketing has become so pervasive in digital marketing that a huge chunk of digital ad dollars are now being spent on mobile ads. eMarketer predicts that 38% of total digital ad spending will be spent on mobile ads in 2015 and will pass the 50% mark by 2017. Bearing this in mind, it is import... READ MORE

Tags:  Email Content

Quick Tips to Improve Your Email Marketing Subject Lines

When you are sending out emails to potential customers, the first thing that anyone sees is the subject line. The subject line is crucial, because you need to convince people to open up the email and read it with just a few characters. Most people will default to not opening an email, especially if ... READ MORE

Tags:  Conversion Rates,  Email Content

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